The marketplace is shifting for multi-site competitors in the retail segment as technology rapidly evolves in the changing face of global demand. As new business models evolve and consumer shopping behavior adapts, businesses are in the race to stay ahead of customer expectations and institute more flexible technology that enhances the customer experience and improves profitability.
While the race to the cloud has been the macro trend, the combination of on-premises infrastructure and private or public cloud, otherwise known as hybrid cloud, can give companies the much-needed ability to expand their data infrastructure and create seamless cross-channel experiences for consumers.
With smart hybrid cloud solutions, companies can maximize their infrastructure virtually anywhere in the world to provide proximity, elasticity, and efficiency—all while having better control and fewer constraints. Businesses are able to combine the power of private and public cloud systems, elevating them to the level needed to be continually profitable and compete in today's market. Add to this the incredible advantage of the combination of the control of private cloud with the flexibility and pay-as-you-go model of public cloud, and the game changes to one that offers higher profits, enormous scalability, and optimal control simultaneously.
In the course of Simplify's ongoing relationship with a global retail client, we discovered an opportunity during the proactive “Deep Dive Analysis" phase of our work. The company housed 15 brands, thousands of brick and mortar locations, and multiple online stores. A rapid increase in e-commerce sales exposed operational inefficiencies. Simplify led the client to an ideal hybrid cloud solution—breaking down the specific benefits that it would provide the client and enabling them to utilize a successful combination of the private and public clouds.
The retailer's third-party co-location was moved to the public cloud, which provided e-commerce operations with the flexibility and agility needed to facilitate its growth. Simplify worked with the client in a collaborative strategy by providing vendor-agnostic solutions and 24/7 support throughout the transition and beyond. The resulting hybrid cloud solution removed the inefficiencies and contributed over 40% Y/Y revenue growth in their eCommerce operations.
By leveraging the hybrid cloud strategy, companies are able to bring the best of multiple data environments together. The right partner will place your interests at the forefront and help optimize your infrastructure to create new levels of efficiency, effectiveness, and profitability.
Published on Wednesday, July 17, 2019 @ 10:56 AM CDT